Organigram Launches Collective Project’s U.S. E‑commerce Platform for Hemp‑Derived THC Beverages
Organigram Global Inc. (NASDAQ: OGI; TSX: OGI) has announced the U.S. launch of an e‑commerce site for its recently acquired beverage brand, Collective Project. The platform, accessible at https://collectiveproject.com, went live in July 2025 and marks a significant step in Organigram’s strategy to expand its footprint in the fast‑growing hemp‑derived THC beverage market.
Why the Launch Matters
The company says the move responds to consumer demand for convenient, high‑quality THC‑infused drinks. By selling directly online, Collective Project can now reach adult consumers in 25 states, ranging from Arkansas and Delaware to Texas and Wyoming. This direct‑to‑consumer channel complements existing placements in retail partners such as Total Wine & More and Top Ten Liquors.
Product Portfolio and Availability
The inaugural lineup features Sparkling Juices and Sparkling Lemonades, offered in multiple pack sizes and a range of THC dosages. These formulations aim to suit everyone from first‑time users to experienced consumers. A second wave, dubbed “Fetch,” will introduce a line of bold hemp‑derived THC sodas later this summer, with further details to be announced.
According to Organigram, the beverages are crafted with real fruit juice, clean ingredients, and balanced dosing to deliver a flavorful experience without compromising on quality.
Market Context and Growth Outlook
The hemp‑derived THC beverage category in the United States has already surpassed $1 billion in retail sales. Industry research from Euromonitor International projects the market could reach $4 billion by 2028 (source). Organigram cites this rapid expansion as a key driver behind its investment in Collective Project.
In Canada, Organigram holds the top market‑share position for cannabis products, a status the company attributes to innovation, strong consumer brands, and operational excellence. Leveraging that expertise, the firm aims to replicate success in the U.S. beverage space.
About Collective Project
Collective Project describes itself as a Canadian cannabis and U.S. hemp beverage brand focused on bringing inspiration, collaboration, and creativity into everyday life. Each can is positioned as a collaboration between flavor creators and visual artists, turning a simple drink into an expressive, social experience.
About Organigram Global Inc.
Organigram Global Inc. is a NASDAQ Global Select Market and TSX‑listed company whose wholly owned subsidiary, Organigram Inc., is a licensed cultivator and manufacturer of cannabis‑derived goods in Canada. Through its acquisition of Collective Project Limited, Organigram participates in both the U.S. and Canadian cannabinoid beverage markets.
The firm produces high‑quality cannabis for adult consumers and pursues international partnerships to broaden its global footprint. Its brand portfolio includes Edison, Big Bag O’ Buds, SHRED, SHRED’ems, Monjour, Tremblant Cannabis, Trailblazer, BOXHOT, and DEBUNK. Operations span facilities in Moncton, New Brunswick; Lac‑Supérieur, Quebec; Winnipeg, Manitoba (edibles); and two processing sites in Southwestern Ontario (Aylmer and London). Organigram remains subject to Health Canada’s Cannabis Act and Regulations.
Forward‑Looking Information
The announcement contains forward‑looking statements regarding market opportunities, product launches, and regulatory expectations. Organigram cautions readers that actual results may differ due to factors such as consumer preferences, regulatory changes, and market dynamics. For a full discussion of risks, see the company’s recent filings on SEDAR+ and the SEC’s EDGAR database.
For the original press release, see the source link below.
