Reduce your impact by supporting local brands
Sustainability is moving from a niche concern to a mainstream priority, and many shoppers are looking for ways to lower their environmental footprint. This shift has spurred a wave of responsible fashion labels that aim to meet consumer demand while pushing the industry toward better practices. If you live in the United States, you may be wondering which home‑grown brands are actually delivering on those promises.
Our editorial team has put together a curated list of more ethical and sustainable clothing brands based in the U.S. Each of the 63 companies featured has earned a “Good” or “Great” rating from Good On You’s rigorous assessment system. The selection spans a variety of values—American‑made production, organic materials, vegan collections, female‑founded leadership, and Fair Trade certification—so you can find options that match what matters most to you.
What makes a better brand?
At its core, a sustainable brand strives to create a positive impact across every facet of its operations. Good On You evaluates labels on three interconnected pillars: people, planet, and animals. The assessment looks at up to 100 specific issues, ranging from labor rights to chemical management.
People: fair and safe work
We examine whether a brand enforces policies that protect workers throughout its supply chain. This includes checking for the absence of child or forced labor, ensuring safe working conditions, respecting the right to unionize, and verifying that wages meet a living‑wage benchmark.
Planet: responsible resource use
Environmental scores consider how a brand manages energy and water consumption, reduces carbon emissions, and handles hazardous chemicals. Brands that actively pursue renewable energy, implement closed‑loop water systems, or adopt low‑impact dyeing techniques tend to score higher in this category.
Animals: avoiding cruelty
The animal welfare pillar looks at the use of materials such as wool, leather, fur, angora, down, shearling, karakul, and exotic skins. Brands that eliminate these inputs altogether—or source them only from certified, humane suppliers—receive the strongest ratings. Ideally, a label is 100 % vegan, but transparent sourcing and traceability are also valued.
Each brand receives an overall rating that reflects its performance across these areas. You can explore the detailed breakdown for any label on Good On You’s directory.
- California, LA, and New York
- Canada
- Europe, Germany (including Berlin), Belgium, Spain and Portugal, Italy (including Milan), France (and Paris), the Netherlands, Sweden, Denmark, and Norway, and Switzerland
- the UK (and brands from London)
- Australia and New Zealand
- India
- Japan
Our favourite more sustainable clothing brands from the USA
Below is a snapshot of the U.S.–based labels that have risen to the top of our ratings. While we don’t list every brand here, the full roster is available in the linked directory, where you can filter by category, price point, or specific sustainability criteria.
These brands demonstrate that style and responsibility can go hand in hand. Whether you’re looking for everyday basics made from organic cotton, innovative activewear crafted from recycled fibers, or timeless pieces produced in Fair Trade workshops, the options highlighted prove that a more conscious wardrobe is within reach.
For the complete list and to learn more about how each brand was evaluated, visit the original source: Here.
