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Hemp Yourself > Blog > Business > Businesses Pivot as New Hemp Regulations Take Effect | City Limits
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Businesses Pivot as New Hemp Regulations Take Effect | City Limits

Hemp Yourself
Last updated: July 1, 2026 10:12 am
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Overview of Tennessee’s New Hemp Regulations

Beginning this month, Tennessee’s updated hemp rules are reshaping the market for cannabinoid products across the state. The changes, driven by legislation passed in 2025, move oversight from the Department of Agriculture to the Tennessee Alcoholic Beverage Commission (TABC) and close a longstanding loophole that allowed the sale of THCA‑rich flower, joints, and vapes. Under the new framework, any product that converts THCA to psychoactive THC when heated is prohibited, while edibles and beverages containing 15 milligrams or less of cannabinoids per serving remain legal for adults 21 and over.

Impact on Retailers Like Clara Jane

Clara Jane, an East Nashville cannabis store, reports that roughly 50 percent of its inventory—classified as “smokables”—will no longer be sellable under the rule. Founder Ali Drumright explained that the store had to pull THCA flower, pre‑rolled joints, and vape cartridges from shelves ahead of the July 1 effective date. To offset the loss, Clara Jane has expanded its selection of non‑smokable wellness items, including lion’s mane mushrooms and other adaptogenic supplements, while continuing to offer compliant edibles.

Other local businesses have faced similar pressures. Consider It Flowers, a delivery service specializing in THCA products, ceased operations last month because its core offering is now illegal. Perfect Plant, another Nashville retailer, has pledged to stay open by diversifying its product line and focusing on compliant edibles and topicals.

Shift in Regulatory Authority

The Tennessee General Assembly mandated that oversight of hemp products be transferred to the TABC, a move intended to bring the sector under an agency with established experience in age‑gated sales and enforcement. As of the latest TABC update, the commission has received 1,980 total applications from hemp product makers, with 1,019 processed and 901 approved. Approximately 961 applications remain pending, reflecting an average wait time of 29 days. Each application carries a $500 fee, and the agency noted a notable spike of 556 submissions arriving on or after June 1.

In a conversation with TABC spokesperson Aaron Rummage, the commission emphasized its commitment to routine inspections, undercover operations, and strict compliance checks. Rummage highlighted that the agency’s background in regulating alcohol equips it to handle the complexities of hemp oversight effectively.

Industry Response and Adaptation

Many entrepreneurs have adjusted their business models to align with the new rules. Jay Mitchell, whose contract gummy manufacturing business once supplied retailers directly, pivoted to creating his own compliant brand, Mighty Fine. Mitchell says his gummies are the first to be registered under the TABC’s updated framework. He welcomed the regulatory shift, noting that the hemp industry has historically faced fluctuating rules and injunctions, and that placement under an “adult agency” like the TABC offers a clearer path forward.

Mitchell and Drumright both expressed optimism about eventual broader cannabis legalization in Tennessee. They pointed out that while roughly half of the United States permits recreational marijuana, Tennessee remains among the ten states without a medical marijuana program. The 2018 Farm Bill opened the door for hemp cultivation in the state, and subsequent regulations—such as prohibiting marketing to minors—have been viewed as positive steps toward consumer safety.

Enforcement Measures and Future Outlook

Under the TABC’s new authority, violations carry significant penalties. Unlicensed manufacturing, distribution, or sale of hemp products is classified as a Class A misdemeanor. If such products are sold to a minor, the offense includes a mandatory 48‑hour jail sentence. Additionally, all hemp items must undergo batch testing, with results accessible via a QR code on the packaging. The commission plans to conduct regular inspections and undercover buys to ensure adherence to these standards.

Drumright acknowledged the challenges ahead but expressed confidence in Clara Jane’s longevity. “There’s not a lot of us, and it’s really, really sad to see that small community get just stomped out,” she said. “I feel really confident about Clara Jane, and what we are, and what we do for our community, that we’re gonna hang around for sure. We won’t be closing our doors.”

As Tennessee navigates this transitional period, the combination of stricter oversight, clear product limits, and a pathway for compliant innovation may help stabilize the market while laying groundwork for future policy developments around cannabis.

Source: Here

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