Seattle, April 15, 2026 — Pre‑rolls have dethroned flower as the United States’ top‑selling cannabis product by unit volume in 2025. The State of the Pre‑Roll Market 2026 report from Custom Cones USA documents the shift.
Key Market Trends
Pre‑rolls generated $3.6 billion in revenue and moved over 383 million units, capturing a 15.9 % share and posting the fastest growth of any major cannabis category. Revenue rose 9.8 % year‑over‑year while unit sales jumped 18.6 %, outpacing the overall market’s 1.5 % expansion.
Infused pre‑rolls accounted for $1.68 billion (47 % of sales) and drove the segment’s rapid growth, while the 1‑gram single remains the top format at $1.44 billion. Prices span $2 to more than $38, allowing brands to pursue premium or volume strategies, and average margins sit at 46.6 % with house brands reaching 55 %. Millennials generate 43.9 % of revenue, underscoring the category’s appeal to core consumers.
Market Leaders and Strategic Divide
California’s Jeeter leads revenue with over $253 million, driven by a premium strategy that emphasizes infused products, multi‑pack formats and an average price near $23 per unit. Its strong brand equity and high‑margin positioning illustrate the profitability of the top‑tier approach.
Michigan’s Dragonfly Cannabis dominates unit sales, moving 22.6 million pre‑rolls and earning just over $30 million with an average price of $1.34 per unit. Its low‑cost, high‑volume model targets price‑sensitive consumers and fuels scale.
Brands such as STIIIZY, Dogwalkers and Cali‑Blaze balance price and quality, using a mix of brand equity, innovation and targeted distribution to capture share. This diversity shows that multiple pathways can succeed in the pre‑roll space.
Emerging Opportunities
Premium filter tips, featuring glass, wood or ceramic materials, represent less than 0.03 % of sales despite weekly interest from over one‑fifth of consumers. The gap offers a clear opening for brands to differentiate through superior materials and design.
Pre‑rolled blunts are underreported; deeper analysis shows $148 million in revenue and 8.5 million units sold, far above the $16.3 million cited in official data. Consumer surveys rank blunts among the most preferred consumption methods nationwide.
Nearly 60 % of producers still use unbranded cones, while leading brands invest heavily in fully customized packaging. Branding now ranks among the top three purchase drivers, behind only potency and price, reflecting CPG‑style competition.
Automation enables most operators to run pre‑roll production with one or two staff members, cutting labor costs and boosting efficiency. This lean model lets smaller firms scale quickly and expand product lines, including infused and multi‑pack offerings.
Future growth will hinge on format and experience innovations such as advanced infusion techniques, new material formats and packaging that emphasizes convenience, freshness and portability. These enhancements keep the category early in its evolution and open new differentiation avenues.
About Custom Cones USA
Founded in 2017 by Harrison Bard and Fredrik Rading, Custom Cones USA provides end‑to‑end expertise in pre‑roll manufacturing, packaging, branding and machine automation for companies of all sizes. Its subsidiary DaySavers markets compliant, transparent smoking accessories, applying the same standards required of regulated cannabis businesses.
Contact: Jonathan Rose, Grasslands: A Journalism‑Minded Agency. He can be reached at jonathan@mygrasslands.com.
