Total Wine & More and its customers are urging Congress to regulate low‑dose hemp‑derived THC beverages under the same three‑tier system that governs beer, wine and spirits. A Dec. 11 deadline looms before federal prohibition takes effect.
Why a National Regulatory Framework Is Urgent
Prohibition does not erase demand; it drives products into unregulated channels where safety and potency are uncertain. A clear framework with strict dosing, labeling, age limits and testing would protect consumers far better than a ban.
A recent poll commissioned by Total Wine & More, surveying more than 2,000 voters, shows 85% of Americans oppose a ban on these low‑dose THC drinks. The same poll confirms broad public support for regulated access.
Adult consumers span every demographic, with shoppers over 60 outnumbering those under 30, all purchasing responsibly from licensed retailers they trust. Their purchases reflect confidence in the existing retail environment.
Customer Voices and Legislative Push
Nearly 300,000 messages from customers have flooded congressional offices, demanding safe access to low‑dose hemp THC beverages. The volume underscores widespread consumer concern.
“Our customers are responsible adults — veterans, seniors, soccer moms and busy parents — who want safe, legal access,” said Ryan Ross, CEO of Total Wine & More. Ross emphasized that the current retail model already serves these responsible adults.
Proposed Safeguards and the Three‑Tier System
Total Wine & More backs a high‑standard compliance bill that includes age‑gated sales, mandatory product testing, potency limits and use of U.S.-grown hemp with naturally occurring Delta‑9 THC. These measures would give regulators consistent enforcement tools and empower adults to make informed choices.
“America has a safe system for wine, spirits and beer that has worked for nearly 100 years. It’s time to apply it to low‑dose hemp‑derived THC beverages,” Ross added.
