Be$os Partners with Legado 7 to Launch “7 Be$os Bajo la Luna” Cannabis Collaboration
On February 11, 2026, Latino cannabis lifestyle brand Be$os announced a collaboration with Legado 7, the group credited with pioneering the corridos verdes sub‑genre of regional Mexican music. The partnership centers on a new product line titled “7 Be$os,” which combines music, vape cartridges, and exclusive merchandise. According to the official Business Wire press releasehttps://www.businesswire.com/news/home/20260211212964/en/, the collaboration underscores a shared mission to destigmatize cannabis within Hispanic and Latino communities while celebrating cultural roots.
Product Line Details
The joint release includes two all‑in‑one vape cartridges, each containing 1.25 grams of oil:
- 7 Be$os Bajo la Luna (Indica) – marketed for evening use, emphasizing relaxation and introspection.
- 7 Be$os Bajo el Sol (Sativa) – formulated for daytime consumption, focusing on energy and creativity.
In addition to the vapes, the collaboration offers limited‑edition off‑road‑themed merchandise and accessories. Early sales data indicate that the products have sold out rapidly across Northern and Southern California retailers where Be$os currently operates.
Cultural Impact and Reception
The accompanying single, “7 Be$os,” tells an origin story about work ethic, ambition, and staying connected to one’s heritage. The official music video amassed more than 200,000 views on YouTube within its first two weeks, reflecting strong engagement from the target audience. Both Cristian Pou, founder of Be$os, and Alexander Guerra, frontman of Legado 7, highlighted that the project goes beyond commerce—it aims to normalize cannabis use by framing it within familiar cultural narratives.
As Pou stated in the press release, “Be$os was created with that same goal in mind: to help destigmatize cannabis within the Hispanic and Latino community by honoring our roots and leading with respect for the culture. Para la cultura.” Guerra echoed this sentiment, noting that the partnership allows both parties to tell their story in a way that feels authentic to their community.
Business Outlook
Despite early momentum, Be$os emphasizes a measured approach to growth. Cristian Pou explained that the company’s priorities for the current quarter are alignment and infrastructure—focusing on doing fewer things exceptionally well, attracting the right talent, and establishing a solid foundation for future expansion. The brand plans to deepen its presence in California before exploring new markets, strengthening retail relationships, and pursuing operational excellence.
As of the announcement, Be$os products are available at more than 50 dispensaries across California, with the “7 Be$os” line offered while supplies last. Consumers interested in learning more can view the original announcement Here.
