The Jewel: QMS Launches a Premium Digital Large‑Format Site in Brisbane’s CBD
Positioned in a prime pedestrian precinct, QMS’ newest asset, dubbed “The Jewel,” sits at the intersection of Brisbane’s luxury retail and financial districts. The location is chosen to capture the attention of professionals, corporate decision‑makers, and everyday shoppers as they move through the city’s central business district.
Strategic Placement and Audience Reach
The Jewel’s portrait‑oriented screen supports full‑motion video and 3DOOH capabilities, a combination designed to stand out in a busy streetscape. According to QMS internal measurement, campaigns displayed on the screen can generate more than 800,000 impressions each week, offering advertisers a substantial reach within one of Brisbane’s most trafficked corridors.
Technical Capabilities and Creative Flexibility
The screen’s high‑resolution display enables brands to deliver dynamic, eye‑catching creative that can adapt to time‑of‑day contexts or real‑time triggers. This flexibility aligns with QMS’ broader offering of premium digital out‑of‑home (DOOH) inventory, which includes landmark billboards, street furniture, and airport locations across Australia.
Integration into QMS’ National Network
The Jewel expands QMS’ Digital Large Format portfolio, which already features high‑impact sites such as The Emporium in Melbourne, The Queen in Brisbane, Manly Wharf in Sydney, Victoria Cross Station in Sydney, and Rundle Mall in Adelaide. By adding this Brisbane location, QMS strengthens its national footprint, giving brands the ability to run coordinated, contextually relevant campaigns across multiple cities.
Industry Perspective and Future Outlook
Sara Lappage, QMS Chief Operating Officer, described the site as “set to become one of Brisbane’s most iconic and in‑demand Digital Out of Home assets.” She noted that the asset’s scale, location, and advanced digital capability provide a premium creative canvas in the heart of the CBD. Lappage also highlighted the broader relevance of the investment as Brisbane continues its evolution toward the 2032 Olympic and Paralympic Games, a period expected to raise the city’s national and global profile.
The addition of The Jewel reflects QMS’ commitment to delivering innovative advertising solutions that meet the evolving needs of marketers seeking high‑visibility, data‑driven placements in key urban environments.
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