Industry Leaders Call for Clear Hemp Regulations
Owner of 3 Tall Pines Cannabis Seeks Legislative Guidance
Craig Thrawn, the owner of 3 Tall Pines Cannabis Company in Plymouth, Wisconsin, has urged state lawmakers to create consistent, transparent regulations for hemp‑derived products as federal policy looms.
“That’s what we’ve been asking for is more regulation, more legislation, tell us what you want, and what you don’t want, so we can continue to grow in this industry,” Thrawn said, emphasizing that his business already follows safety practices such as ID verification and third‑party product testing.
Current State Definitions and Emerging Risks
Under Wisconsin law, hemp is defined primarily by its delta‑9 THC concentration, a metric that has allowed intoxicating products containing delta‑8 THC to remain on shelves legally.
The federal government is moving toward a stricter definition that measures total THC rather than only delta‑9 THC. Because Wisconsin’s definition will not automatically align with the federal change, a regulatory gap could emerge where certain products are permitted under state law but restricted federally.
Consumer Access and Public Safety Concerns
Ryan Van Hammond, manager at Pinebox Dispensary, warns that tighter rules could push consumers toward unregulated sources.
“You’re going to force a lot of people back to the black market looking for products that aren’t safe, aren’t tested, aren’t regulated,” Van Hammond explained, highlighting the importance of tested, child‑resistant packaging and licensed distribution.
Proposed Legislation and Its Legislative Journey
Senate Bill 681, introduced by state Sen. Eric Wimberger, aimed to codify several key safeguards: a minimum purchasing age of 21, independent product testing, child‑resistant packaging, licensing requirements, and a distribution model modeled after Wisconsin’s alcohol industry.
The bill failed to pass before the legislative session concluded in March 2026, leaving the industry in a holding pattern as lawmakers consider next steps.
Industry Perspective on Self‑Regulation
Thrawn believes Wisconsin has already done a “damn good job” of self‑regulation and argues that codifying existing practices would provide the certainty needed for sustainable growth.
“So self regulating, I think Wisconsin’s done a damn good job. There’s not much more we’re asking for. You know, let’s just put that on paper for us,” he added, underscoring a pragmatic approach to regulatory clarity.
As the federal landscape shifts, the ability of Wisconsin retailers to adapt will depend on whether state legislation can keep pace with evolving definitions of hemp and intoxicating cannabinoids.
