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Hemp Yourself > Blog > News > Hemp on the Menu: How Is Elixinol (ASX:EXL) Turning Foods Into Margins?
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Hemp on the Menu: How Is Elixinol (ASX:EXL) Turning Foods Into Margins?

Hemp Yourself
Last updated: November 4, 2026 2:12 am
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Hemp on the Menu: How Is Elixinol (ASX:EXL) Turning Foods Into Margins?
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Elixinol Wellness (ASX:EXL) is firing up its hemp food business as sales and gross margins surge. Investors watch the upcoming Vitable vote.

Contents
What the hemp update showedHow grocery contracts helpBranded hemp productsQuarterly report addsBalance sheet tight?Why the Vitable deal mattersFrom cannabidiol to the grocery aisleASX Cannabis stocks positionMarket contextWhat to watch next

What the hemp update showed

The October update showed combined branded and bulk hemp sales rising year‑on‑year, while hemp gross margin jumped far ahead of revenue growth.

The company said better economies of scale, smarter sourcing and more efficient processing drove the margin recovery.

How grocery contracts help

The firm now fulfills two major grocery programmes fully through trade partners, keeping processing volumes high and fixed costs low.

Those contracts underpin the scale needed to boost margins on its own branded lines.

Branded hemp products

Hemp Foods Australia seeds stay stocked with national retailers, and the Hemp Gold Protein powder returns to Costco stores in Australia and New Zealand this quarter.

A larger protein pack launched earlier this year with a major supermarket chain adds fresh shelf presence.

Quarterly report adds

The September quarter saw modest sales growth but a sharp rise in gross margin and a steep drop in operating expenses.

Underlying cash flow turned slightly positive for a second straight quarter after collecting prior receivables.

Balance sheet tight?

Cash at the end of September was modest and unused facilities limited, forcing reliance on receivables‑based lines, e‑commerce advances and a high‑interest secured loan due early next year.

Funding must cover less than a year of cash outflow at the current rate.

Why the Vitable deal matters

The all‑scrip acquisition of Vitable, a personalised supplement subscription platform, is funded in equity tranches with a performance‑based kicker.

Success at the upcoming general meeting could lock in meaningful revenue and earnings targets.

From cannabidiol to the grocery aisle

Elixinol exited its US CBD operation in early September, transferring it to a US operator and refocusing on Australian brands such as The Healthy Chef, Hemp Foods Australia and Mt Elephant.

The Healthy Chef grew after a national pharmacy rollout and protein broth launches, while Mt Elephant introduced Cake Pods across a broad supermarket network.

ASX Cannabis stocks position

Unlike most local cannabis firms that chase prescription medicines, Elixinol competes on brand, shelf space and cost for legal, non‑intoxicating hemp foods.

This approach shields it from medicinal‑product regulation but pits it against large food retailers for limited supermarket real estate.

Market context

Australian consumer spending remains uneven, yet health‑food and protein categories stay resilient as shoppers prioritize wellness despite tighter grocery budgets.

While plant‑based meat demand has cooled, simple seed, powder and pantry‑staple products continue to see steady interest, bolstering hemp foods.

What to watch next

  • The Vitable general meeting vote outcome.
  • Hemp Gold Protein sales after its Costco return.
  • Continued positivity of underlying operating cash flow.
  • Progress on refinancing or repayment of the secured loan note.
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