Detroit enforcer Darren McCarty is diving into NFTs, buying a token from Australian cannabis artist TROG and igniting a new crossover between hockey legend and cannabis culture. The former Red Wing star announced the purchase on social media, marking his first foray into digital collectibles.
McCarty Joins TROG NFT Launch
The first TROG NFT drop launched publicly on January 10 on the Ethereum ERC‑20 blockchain, with plans to expand to Binance Chain and other networks soon. The release marks the start of a multi‑chain rollout that could broaden access for collectors worldwide.
Ethereum, the second‑largest cryptocurrency by market value behind Bitcoin, powers the NFTs that are now available on OpenSea. Its robust smart‑contract framework enables the unique traits and royalties built into each TROG token.
Prospects new to the space can sign up for an OpenSea account and set up a digital wallet to begin collecting. The process is straightforward and requires only a few minutes to get started.
TROG’s lineup features cartoonish characters drawn from his poster work at cannabis events, including the “Killer Weed Coloring Book” and “Deadlines” collectible poster series. These designs capture the vibrant aesthetic that has defined his brand for years.
One of the inaugural drops includes four NFTs that form part of a 100‑character collection, each with a unique digital contract that grants additional rewards. The contracts automatically trigger bonus drops as owners progress through the series.
McCarty, who two years ago launched The Darren McCarty Brand in partnership with Pincanna, recently unveiled a line of THC, CBD and CBN gummies, cementing his presence in the cannabis market. The product line reflects his long‑standing advocacy for cannabis legalization.
McCarty addressed High Times in a video message, stating, “Four‑time Stanley Cup champion Darren McCarty here.” He added, “I’m just starting to learn about NFTs, but everyone told me ‘TROG.’ The eyeballs, man! I’m in! TROG NFTs. You should be too.”
Understanding NFTs
NFTs—non‑fungible tokens—are unique digital assets that live on the Ethereum blockchain, the same network that supports Bitcoin, Dogecoin and other cryptocurrencies. Each token is verifiably distinct, giving it value that cannot be duplicated.
Collecting NFT TROG #26, for example, lets owners receive a QR code after three days; scanning the code reveals a surprise image of the character. The delayed reveal builds anticipation and encourages community interaction.
The platform then releases a “seed” NFT that germinates into a plant, which evolves through stages over several days before producing bags of buds—new NFTs with attached contracts that owners can sell or keep. This gamified progression turns static collectibles into dynamic experiences.
Each TROG NFT also unlocks a canvas series of ten artworks, allowing holders to purchase the first canvas in the set. The series creates additional scarcity and utility for token owners.
Owners may receive QR codes that grant access to free event tickets, new glass bongs from TROG GLASS, or replacement grinders, all redeemed through direct contact with the team. These perks deepen engagement and reward long‑term collectors.
TROG plans to airdrop collector artwork and event tickets to NFT holders, adding further utility to the collection. The airdrops are expected to boost community loyalty and drive secondary market activity.
