Press Releases
Canopy Growth Partners with Martha Stewart to Launch Premium CBD Wellness Products
On September 10, 2020, Canopy Growth Corporation (TSX:WEED, NYSE:CGC) announced a collaboration with lifestyle icon Martha Stewart and brand owner Marquee Brands to introduce a new line of hemp‑derived CBD supplements under the Martha Stewart CBD label.
The announcement, issued from Smiths Falls, Ontario and New York, NY, highlights the companies’ shared goal of delivering science‑backed, great‑tasting wellness options for both people and pets.
Product Inspiration and Formulation
According to Martha Stewart, the gummies were inspired by French pâte de fruits confections, aiming for a natural fruit flavor without the excessive stickiness often found in CBD edibles. The formulations were developed in partnership with Canopy Growth’s cannabinoid scientists, using pure CBD isolate sourced from U.S.‑grown hemp.
Initial Product Offering
At launch, the Martha Stewart CBD line includes:
- Martha Stewart CBD 10mg Wellness Gummies – Citrus Medley (Meyer Lemon, Kumquat, Blood Orange; 30 count) – $34.99
- Martha Stewart CBD 10mg Wellness Gummies – Berry Medley (Raspberry, Huckleberry, Black Raspberry; 30 count) – $34.99
- Martha Stewart CBD 25mg Softgels (Unflavored; 30 count) – $44.99
- Martha Stewart CBD 750mg Oil Drops (Blood Orange, Meyer Lemon, or Unflavored) – $44.99
Statements from Leadership
Martha Stewart emphasized that CBD supplements can be a simple way to support daily wellness, particularly for managing stress. She noted her aim to create “the most delicious CBD products on the market,” drawing from flavors found in her greenhouse and gardens.
David Klein, CEO of Canopy Growth, described the partnership as a step toward establishing trusted CBD brands that combine scientific rigor with gourmet appeal, offering strong value to consumers.
Availability and Purchase Information
The products are available through Canopy Growth’s e‑commerce platform, Shop Canopy. Interested customers can visit the dedicated launch page for more details and to place an order.
For further information, see the original press release: Here.
About Canopy Growth Corporation
Canopy Growth (TSX:WEED, NYSE:CGC) is a world‑leading diversified cannabis, hemp and cannabis device company. The firm offers a range of brands and product formats, including dried flower, oils, softgel capsules, and medical devices through its subsidiary Storz & Bickel. Its medical division, Spectrum Therapeutics, focuses on educating healthcare professionals, conducting clinical research, and advancing public understanding of cannabis.
The company operates retail stores across Canada under the Tweed and Tokyo Smoke banners and has established partnerships with notable figures such as Snoop Dogg, Seth Rogen, DNA Genetics, Green House Seeds, and Constellation Brands.
About Marquee Brands
Marquee Brands is a global brand owner and marketer backed by funds managed by Neuberger Berman. In 2019 it acquired the Martha Stewart brand, which reaches roughly 100 million consumers each month across media and merchandising platforms. Martha Stewart remains the founder of Martha Stewart Living Omnimedia and is widely regarded as America’s most trusted lifestyle expert.
That’s the full overview of the Martha Stewart CBD launch, combining expert formulation, trusted branding, and accessible pricing for consumers seeking premium wellness options.
